话题：“诚信”

　　核心词组：

　　fraud 欺诈

　　forge 造假

　　fake commodities 假冒伪劣产品

　　academic cheating 学术造假

　　moral decay 道德败坏

　　harm to society 社会危害

　　cost 代价

　　credibility 诚信

　　morality 品德

　　social civilization 社会文明

　　What the picture is intended to convey is a muchconcerned social phenomenon of crisis of trust in our society. To earn hugeprofit, some businessmen manufacture or sell counterfeits at the cost ofconsumers’ interests; For the purpose of improving the ratings, the media maypeddle sensational stories or twist the news to attract the public attentionwithout any sense of responsibility. It is not hard to spot cases of such kindin the filed of education, medicine, accounting, entertainment, etc. It is apparentthat, if let the fraud go on, living in our society, people will suffer insteadof enjoying the civilization and happiness of modern society because of thedishonesty and deception。

　　Based on what is analyzed above, the currentsituation must be changed for the benefits of every one of us. Counter-measures to deal with credibility crisis should betaken by the government to promote honesty with the joining efforts of themedia, most importantly, laws must be established to severely punish those whomisbehave in terms of credibility。