公益广告(public service advertisement)指为社会公众的利益和社会风尚服务的广告。它不以盈利为目的，属于非商业性广告，是社会公益事业(cause of the public good)的重要组成部分。公益广告的主题一般取材于老百姓的日常生活，如健康、安全和环保等。目的是提高公众的道德意识，改变公众对社会问题的态度。中国最早的公益广告出现在1986年。随后，公益广告的社会影响力逐渐增强。去年,中央电视台举办了首次电视公益广告大赛，呼吁社会各界关注并参与公益事业。

 

 

Public service advertisement refers to the advertisement that serves the interests of the public;and social fashion. As a significant part of the cause of the public good, it is noncommercial and does notaim at making profit. The themes of public service advertisements generally come from the daily life of ordinary people, such as health, safety andenvironment protection.Its objectives are raising public awareness of ethics and changing public attitudes towards social issues. The earliest public service advertisement in China appeared in 1986. From then on, its social influence heightened gradually. Last year, CCTV hosted China's first public service advertising competition, appealing to people in all walks oflife to concern about and participate in the cause of the public good.

 

 

中国菜(cuisine)是中国各地区、各民族各种菜肴的统称，也指发源于中国的烹饪方式。中国菜历史悠久, 流派(genre)众多，主要代表菜系有“八大菜系”。每一菜系因气候、地理、历史、烹饪技巧和生活方式的差异而风格各异。中国菜的调料(seasoning)丰富多样，调料的不同是形成地方特色菜的主要原因之一。中国菜强调色、香、味俱佳，味是菜肴的灵魂。中国饮食文化博大精深，作为世界三大菜系之一的中国菜，在海内外享有盛誉。

 

 

Chinese cuisine is a general term for the variousfoods from diverse regions and ethnic groups of China.It also refers to cooking styles originating from China.With a long history, Chinese cuisine has a number of different genres,the main representatives of which are "Eight Cuisines".Every cuisine is distinctive from one another due to the differences in climate,geography, history,cooking techniques and lifestyle.Chinese cuisine contains a rich variety of seasonings,which is one of main factors contributing to different local special dishes.Chinese cuisine lays emphasis on the perfect combination of color,flavor,and taste,and the soul of the dishes in taste.Chinese cuisine culture is extensiveand profound,and Chinese cuisine,one of the Three World Cuisines,enjoys a reputation home and abroad.

 

 

中国民间艺术与中国哲学统一于“阴阳(yin-yang)生万物”这一理念。这一理念源于中国原始社会，是对人类的人生感悟的哲学注解。中国人祖先的哲学论断是“近看自己，远观他人”。要理解中华民族民间艺术的原始艺术，这一结论必不 可少。人类的本能欲望是生存并通过繁衍(propagation)继续存在。人生来的首要 本能是求生，然后是长寿。从原始社会到今天，阴阳和永生的观念始终贯穿中国的社会生活和民族文化。中国民间艺术反映了社会的所有基本哲学理念。

 

 

Chinese folk art and Chinese philosophy are unified in the belief that yin-yang produces all living things in the world. Originated in Chinese primitive society, this was the philosophical explanation of human’s perception of life. Chinese ancestors philosophical conclusion was to “look at oneself up close and other creatures from afar”，which is essential to the understanding of the primitive art to the folk art of the nation. To live and to continue life through propagation are the two instinctive desires of human. From birth, a person’s first instinct is to survive, and then to live a long life. From primitive society to the present day, the view of yin-yang and perpetual life has permeated in all aspects of social life and the national culture of Chinese society.Chinese folk art reflects all of the basic philosophical concepts.

 

1.阴阳生万物：可译为;yin-yang produces all livingthings in the world。

 

2.源于：可用originate in，spring from或stem from来表达。

 

3.人类的人生感悟：可译为human’s perception oflife。

 

4.近看自己，远观他人：可译为look at oneself up closeand other creatures from afar。其中look at sth. up dose意为“近距离观察某物”。

 

5.人类的本能欲望：可译为instinctive desires of human其中instinctive意为“本能的”。

 

6.贯穿中国的社会生活和民族文化：可译为be in all aspects of social life and the national culture ofChinese society。

 

7.所有基本哲学理念：可译为all of the basic philosophical concepts。